12 Tips to Improve your Email Marketing Immediately!

January 27, 2012 By Leave a Comment
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ow to Improve your Email Marketing Immediately!

Email marketing isn’t as simple as people think and believe me, we’ve seen some shocking emails sent out under the guise of a campaign. Here are a few ways you can improve your email marketing straight away.

1. Encourage subscription to your list

Yes, you probably have a database that can be used on your email list but you still need to attract ‘fresh blood’ on a regular basis. A decent list of subscribers comes from a variety of sources eg: LinkedIn, email signatures, blog.

I use the words ‘decent’ list as many (read more)

Filed Under: Advertising and marketing, Email Marketing, Social Media Marketing Tagged With: , , ,

Things to Think About Before Using Email Marketing

January 25, 2012 By Leave a Comment

Our email expert is Peter Davey from Client Mailer and we were there to watch how he takes clients through what they need to think about before they start an email campaign.

The first thing was that businesses need to think about where they are currently in their use of email.

They were asked to define their business in terms of offering, market, audience and the main reason people would buy from them. Over the period of an hour and a half Peter took them through a strategy session on email marketing that quickly got them to define their email marketing needs, sharpen objectives and determine what, exactly, email marketing could do for their business.

For some it was to (read more)

Filed Under: business and social media, Email Marketing, Newsletters and Eshots, Social Media Marketing Tagged With: , , ,

Ten Great Tips About Email Marketing with a Social Media Campaign

January 24, 2012 By Leave a Comment
No junk mail

We see a lot of business emails in our inbox every hour of every day and for the most part we send them to the junk file!

I can see you nodding in agreement here as all of us are plagued by ‘junk email’ and yet most of us send email daily in response to others and as an attempt to gain new business. So what is it that makes email intriguing enough to be opened? The Headline, the offer, the design?

Email marketing is a technique that developed from direct marketing where you used to receive a personally addressed envelope in the post with over 2 pages of copy (read more)

Filed Under: business and social media, Email Marketing, Newsletters and Eshots, Social Media Marketing Tagged With: , , ,

Using Email Marketing with Social Media Marketing for Extra Leads

January 22, 2012 By 2 Comments
Email Logo

What Should You Do with All That Data from Social Media Marketing?
People often ask how you use social media marketing to make money and our standard answer is:

1. Increase online visibility

2. Develop an audience/community

3. Harness the power of that audience/community

4. Keep in constant communication with them through social media, email and other tools.

By now you all understand that you need to have an online presence to increase your business visibility.

You’ll spend a while on your social media tools (read more)

Filed Under: business and social media, Email Marketing, Social Media Marketing Tagged With: , , ,

How To Write Pay Per Click Adverts For Maximum Response

January 20, 2012 By Leave a Comment
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Writing SEO Copy for Pay Per Click Adverts

Writing SEO copy isn’t easy. It relies heavily on keyword research.

Developing SEO content copy for a website or an article is difficult enough but imagine having to apply it to a single sentence to persuade a ‘savvy’ consumer to click on your link?

SEO and PPC writing is linked and a good PPC advert (read more)

Filed Under: Advertising and marketing, business and social media, Pay Per Click, SEO, SEO copywriting, Social Media Marketing Tagged With: , , , ,

10 Great Tips for Pay Per Click Advertising

January 19, 2012 By Leave a Comment

Pay per Click advertising is a powerful driver in conjunction with a continued social media marketing campaign. Here are some tips to increase the effectiveness of your PPC campaign:

1. Work out your budget

2. Keep copy tight – edit repeatedly

3. Stick to (read more)

Filed Under: business and social media, Facebook adverts, Pay Per Click, SEO, Social Media Marketing Tagged With: , , ,

How to Plan and Start Up Your Pay Per Click Campaign

January 18, 2012 By Leave a Comment

Planning and Starting up Your Pay Per Click Campaign
Pay per click advertising works through the bids you put on certain keywords. Search engines allocate a value to each keyword measuring it against the relevance of your site.

This value is what the search engine will charge you every time someone clicks on the link in your pay per click advert.

It’s really important that before (read more)

Filed Under: business and social media, Pay Per Click, SEO, Social Media Marketing Tagged With: , , , ,

When to Use Pay Per Click Advertising in a Campaign

January 17, 2012 By Leave a Comment
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When Should I Use Pay Per Click Advertising?

Pay per click advertising is great to use in conjunction with other campaigns to drive traffic and build seo.

There are other times when PPC will really enhance seo and drive sales for your business too. Eg:

1. When you’ve just completed (read more)

Filed Under: Advertising and marketing, business and social media, Pay Per Click, SEO copywriting, Social Media Marketing Tagged With: , ,

Why and How to Use Pay Per Click Advertising

January 16, 2012 By Leave a Comment
How-To-Advertise-your-Business-ppc-pay-per-click (1)

Why Use Pay Per Click Advertising?

Pay Per Click advertising is a great way to enhance seo results and track links to indicate ROI.

What is Pay Per Click?

Pay Per Click is a method of advertising whereby you can insert text adverts on search engine pages. You see Pay Per Click (PPC) adverts every time you search for a keyword or string of tags on your search engine page. They pop

Filed Under: Advertising and marketing, Facebook adverts, SEO, Social Media Marketing Tagged With: , , , ,

Learning How to Apply Social Media Marketing to Sales

January 15, 2012 By Leave a Comment
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There are a lot of workshops, seminars and speeches happening that tell you what social media is all about and how to set it all up and start using it.

What you’re not being told is how to harness all that marketing ‘power’ to turn it into money.

We are running a monthly One Day Workshop on exactly this. It’ great that you have all the tools set up and that you are posting daily and driving traffic to your website or blog but just stop for a minute and ask yourself if you’re really making any new business out of these activities that are measurable.

The answer is probably that you have noticed an increase in (read more)

Filed Under: business and social media, Social Media Marketing, Training, Workshops Tagged With: , , ,
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