Jane van Velsen – The Right Writer

Online business marketing is a huge market. The internet has enabled even the sole trader to make use of simple but extremely effective marketing tools that are easily available on the net for free. In other words, the entry barrier of cost, in marketing terms, has been removed.

In the past three years there has been more than a 300% growth rate in the number of internet businesses including in emerging markets like in China or South Africa. Everyone in business – and even those at home – understands that to survive and prosper in today’s digital age you need a website at the very least.

This onslaught of recognition by the masses of the power of the net has created a dire need for online content writers. Many people are in business but not all of them can write well. With Google leading the way in seeking quality online content website owners and bloggers alike are under pressure to ensure that their content is unique and of good quality.

Good quality content doesn’t just mean entertaining or up to date content, it’s also about the way in which the content is presented and supported. Take the copy for example. Do you read it if it’s horribly long? Will Google search it if the keywords are not embedded? What about your backlinks and your cross links?

Some of the world’s marketing giants are recognising that the key to today’s market is via their blog and social marketing tools such as Twitter, Facebook and LinkedIn but if they can’t write in the manner that is required online how will they make it count? L’Oreal and Coca Cola employ skilled full time writers to manage their blogs and social media. Not only do they add content they also manage the online content seeking out new trends and ways in which to communicate with their consumers on an ongoing basis.

The other point about using a professional web content writer is that they research relevancy for your site or blog and can ensure succinct, entertaining copy that will increase ‘stickiness’ on your site. Getting this balance right is quite scientific and can be attained by using the correct analytics and it takes time to analyse and apply.

Another point is that a professional content writer will engage your audience and keep content up to date and within context. In this way they can guide forums, create ‘chatter’ on ‘twitter’, update registrations on social media, apply learnings to long copy situations like corporate literature and give you a running commentary on what is really going on in your market.

Most small to medium business owners spend a lot of money and time on the design of their websites and then simply sit back and expect them to pull business. A website is static unless managed! You need updated content if you intend to stay ahead of the pack.

One of the best ways to use a professional web content writer is to retain their services on a monthly basis and involve them in the overall marketing objectives of your business. Make them part of your team. In that way they’ll know when to deliver a new post to your blog or an article campaign across the net versus a twitter campaign on a focussed drive.

Most web content writers charge according to the number of words they create or the time that they spend on a project but online writing can soon add up. If you arrange a suitable retainer that you’re both happy with and monitor it against performance of the criteria you agreed to in the beginning, you’ll have a happy, successful relationship and a staunch team player!

Filed under: Advertising and marketing, Articles & Features, Blogs, Copywriters & Writing, Network marketing, SEO copywriting, Social networking, article writing and editing, blogging, business and social media, feature writing | Tagged: business blogging, online writers, Web Content Writers, Writers