This is part four of a ten part series of how to use social media to elicit sales. In this issue I’m going to talk to you about the importance of sharing and syndication.
By now you have started your blog and determined your audience and niche. You have spent time writing your first series of articles/posts and inserted them with visual support on your blog. You’ve learned the lessons of short, pithy writing and the tricks of tagging and categorising your content. You’ve also opened accounts with Twitter, LinkedIn, Flickr, Youtube and ezinearticles.com to mention just a few and you’re now starting to understand the vast web of social media and how it works.
One of the most under utilised social media resources we have is the good old ‘sharing’ button. You’ll see on some of the web pages that you’ve visited that there are strange symbols above the word/s ‘share’ something like this:
The code for adding a ‘share’ button is easily found on websites like www.addthis.com or www.pingfm.com. These sites are purpose built to enable you to ‘share’ and spread your content or other content that you find interesting. If you are writing posts or articles on line my advice is to add this to each and every post you write. You can access these share symbols via sites like those I just mentioned or via www.onlywire.com. You’ll see once you register what their terms are. Normally you get the button for free as long as it’s displayed prominently on your site/blog.
In this way your posts can be picked up by a reader and shared with the community at large as well as shared automatically by the site whose button you are using. In the case of Pingfm this can mean your message is shared with over 100 social media sites. The nice part is, you get to choose which ones you want your message sent to. So log on to one of the sites mentioned and try it! Remember to add this button to each and every post you place!
Article seeding online can be a tedious and time consuming business. My advice? Syndicate your articles via sites like www.ezinearticles.com or www.goarticles.com. There are so many of them but to spend time researching and contacting each publisher will take forever so article syndication sites are a great help. In some you can’t choose who uses your articles but you must remember that they will use it and spread it on the net and what this means to you is that your name, avatar and article/post will be seen by numerous more readers than you could manage to send it to in a week. Great free advertising! You’ll also be creating back links to your site/blog which helps your rankings.
There are article syndication sites that charge but to be honest you don’t need to do that when there are so many out there who offer the service for free to decent writers. Once you get a reputation you’ll find that people start looking you up online and calling you to write for them.
Don’t forget to cross link your articles by inserting links back to previous posts on the topic that you have written to create more traffic for yourself!
In the next issue I’m going to cover some issues on writing white papers and how they should be written and used online. Thanks for taking the time to visit my blog.
If you need assistance or advice – just email jane@therightwriter.co.uk
Keep on writing!
Filed under: Advertising and marketing, Articles & Features, Blogs, Copywriters & Writing, Network marketing, Social networking, article writing and editing, blogging, business and social media, feature writing | Tagged: blogging, social media, writing online, article syndication, sharing online
