• RSS Ezine Article Feed from Jane van Velsen

    • How to Write Relevant and Re-Usable Blog Content and Make it Work Online
      Imagine you've written 5 - 10 posts on your niche market. What would you like to see happen to them? If I were you I'd like my posts turned into articles and or press releases and I'd like to see them used by other publishers online so that my message gets carried further online and all that effort I put into the original blog posts is maximis […]
    • Questions For Your Blog Manager
      I'm struggling. Help me understand what I'm seeing. I keep reading bloggers blogs in the hope that I'll find someone who is able to blog for my clients but I'm fast realising that whilst people can write, they don't know enough about blogging to understand how it works in the overall online strategy.
    • The Lightest Road Bike in the World
      All serious cyclists talk about the weight of their bikes as though a bicycle that is not as light as possible is totally suspicious and shouldn't ever be considered. The Falcon light weight, hybrid bike weighs in at a more than acceptable 9.9kg and offers the rider a more compact bike with the same gear ratio as a bike with 700cc wheels. It also has a […]
    • Taking the Strain Out of Cycling With Electric Bikes
      We all know that cycling is a great way to stay fit but those initial few weeks of getting back into cycling and other sports activities can be daunting. Electric bikes are a great alternative to traditional bikes, providing just enough assistance to get you up that hill or keep the sweat at bay as you commute each morning.
    • Ten Good Reasons to Get on Your Bike This Summer
      We all know cycling is good for us but that still doesn't give us anywhere near enough of an incentive to go out, identify and buy the bicycle that would be best suited to our travelling, fun, fitness and transport needs. Here are ten top reasons to encourage you to get on your bike this Summer.
    • How Does Social Media Aggregation Change Your Marketing Game?
      When I present to an audience interested in using Social Media as part of their marketing strategy I see realisation dawn on their faces about half way through the presentation. That's at the part where I talk about the variety of strategies that can be adopted by businesses that don't include Facebook! People have definite opinions about social me […]
    • Recumbent Bicycles Offer Comfort and Speed For All Cyclists
      Recumbent bicycles offer the cyclist a supported and comfortable ride as well as speed, aerodynamics and a wide variety of configurations. Recumbent bikes have been around longer than you think with the first models being patented around 1900.
    • Lighter Cycling With the Urban Lite Range of Bicycles
      The new Urban Lite Range of folding bicycles offers the commuter a performance bike that folds in 15 seconds and weighs in at a welcome 9.5kgs! Every commuting cyclist...
    • Combine Performance and Portability With a Folding Mountain Bike
      Off road, rough terrain is what mountain biking is all about. It's a sport that demands durability and performance from your bike and your body. Whether you're trail riding, free riding, street riding or just going cross country you need a mountain bike that will withstand the ride.
    • How Would Social Media Help My Business Grow?
      This is a question many small to medium sized business owners ask and I thoroughly understand considering all the money and time spent on marketing and advertising techniques that don't always yield as effectively as you'd thought. Whilst using social media applications can certainly increase your businesses overall visibility, it isn't a quic […]
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The do’s and don’t s of Tweeting!

A lot of clients ask about using Twitter in a campaign to drive traffic. They want to know how to use it properly and what the rules are but we have to tell you that there are none really, This article from club tweet maxi is a good guide to tweeting. http://www.clubtweetmaxi.com/free-how-to-twitter-guide/the-art-of-the-tweet-lesson-4/

They say that “The bottom line is to have fun, enjoy yourself, be transparent, be honest & respectful of others and to Tweet interesting things – ideally tweets that others might want to retweet(!).

Do
Tweet often – at least a few times per day
Retweet other people’s messages if you found them useful
Thank others that have retweeted your messages
Reply to others in public if you feel others would be interested
Tweet interesting things:
Offer advice, knowledge, information, and add value
Share pictures, links, and resources
Engage with your followers, invite questions, and take polls
Tweet your blog posts – but make sure that this is not all you tweet.
Answer anyone that messages you
Try and follow targeted people
Make sure you use a good photo, a great background, an interesting Bio that includes your website details (use bit.ly to measure results).
Don’t
Brag about how many followers you have. I have done this, no one has complained, but it has a so what factor (6000 today!)
Swear or use foul language @$!!
Sell on Twitter £@$
Have updates that are just RSS feeds or affiliate links – oops!
Try and pretend you are someone else – just be honest and open with people
Often we see people posting quotes, jokes and there is no shortage of really good web pages out there.”

All I can tell you is that if we support our article campaigns with catchy, relevant tweets, the unique visitors to the landing pages increase dramatically!


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