Blogging is a great tool. It’s a hook and forms the hub of all social media activity. A blog is also your landing page or squeeze page for promotions and other marketing activity online.
Posting on a blog is important but what’s even more important is ensuring that your blog gets read.
One way to do this is backlinking via posts and article links but a valuable method is in and out linking on your blog itself.
Today I have been reading the posts on social media on Brian Rice’s blog – http://www.b2cmarketinginsider.com/category/social-media and I now know that he has valuable information to offer me and share with my audience.
At other times I read blogs that entertain me and offer me new insights to hobbies or life in general such as http://jackofallsports1300.com and http://prettycurious.wordpress.com
In this way I’ll hopefully get them to read my blog and we’ll spread the word.
Keep blogging. Keep linking.