When you blog, content is always the issue. To have a decent blog your content really needs to be fresh and interesting or entertaining.
How to start your posts
One way to start is to jot down at least ten blog post titles relevant to your niche market and then under each title create five sub titles within that subject.
Write keywords under each sub title and then come back and complete the paragraph and in this way the article or post itself.
Your keywording
It’s important to use your keywords as identified for your blog niche and to ensure that those keywords or key phrases are used in your subject heading and in the body of your blog posts/articles.
I wrote earlier about using back links in posts and articles and using some of your keywords not only drives SEO but also creates ‘stickiness’ on your blog by encouraging readers to stay longer by directing them to other blog posts that may be of interest to them.
Backlinks may also drive readers to other blogs that you host – a bit like cross pollination – or to blogs that people you are working for or with may wish to you to drive traffic to.
Refreshing a post to re-use
Once you have written a series of blog posts from the ten post titles you created, you can ‘hive off’ the sub titles into posts of their own.
In each instance you need to re-look the titles you assigned to each and reword them, but still using key words that are pertinent and relevant for the content you are posting.
Try to use at least two relevant back links to create more ‘stickiness’ on your own blog and, if you’re feeling kind, drop in a link for a blog that you’d like to promote. It is preferable to use a link to a blog that has an affinity to your own eg: If I’m all about social media marketing then I may drop in a link to a proof reader or a writer’s site.
When you write a blog post try to remember that you have about 20 seconds to catch the reader’s attention. Make the subject line relevant to your audience. Ensure that its structure includes key words and is eye catching. More about this later….
I write most of my posts for the week on a Sunday evening. When do you write yours?
This is really wonderful writing advice and I plan on using some of these ideas the next time I write. I usually get through a post so quickly, I forget to create deep links within my own site. I have about 67 posts and only one has a link to another one of my posts. I better get busy!
Thank you for the comment. I find the deep links really help increase site ‘stickiness’. I’m doing a series on blogging so keep reading! Or subscribe to my weekly newsletter.