I’m sure a lot of you have read how brand owners like P&G, Asda and Vodaphone are attempting to engage with bloggers of parenting sites in the UK.
A lot of blogs evolve into portals within their specific niche with huge followings that are easy meat for advertisers who want to touch that community in a more personal way and use the trust and credibility created by the blogger/s to get endorsement for their products.
These bloggers are starting to have huge influence on the members of their niche blogs and their purchase decisions and this is what’s making them a really attractive target for top brand owners.
In London recently a “Cybermummy” event was held that drew in over 800 women and had backing from a good number of top sponsors like HP, Fisher Price and Asda.
Now as a blogger I know how hard it is to keep your site fresh and the content pouring but imagine how much easier it would be if you formed an authors base on your blog where others in your niche – or in an affiliated niche – could author for you and put in their two pennorth?
Well firstly it would free up your time a bit more, but more importantly it would get your blog moving further and faster in the blogosphere by extending your links and therefore your overall reach as well as make your blog look more authoratitive online to your readers.
Who knows, perhaps you’ll be the one the big brands are targeting next year!
Nielsen, the research firm, estimates that adspend on social networking and blogging sites rose to $108 million (€85.7m; £71m) in the US in 2009, doubling the total delivered in 2008.
If you’re in social media let me know, we may just be able to come to a co-authoring arrangement!
Data sourced from Financial Times
