Jane van Velsen is an advertising agency veteran with a career spanning 20 years in client service and writing.  Jane is also a published author of the novel ‘Dawn’ – a modern day adventure of a families struggle for life in South Africa.

Jane writes for a number of known publications and has been extensively published online within finance, property, women’s interest, lifestyle and health, marketing and advertising and travel.  She also offers content writing online and ghost blogging services.

Specialising in content writing, article and feature writing as well as churning out children’s stories and novels is no mean feat but one that she thoroughly enjoys and enhances through her contributions to charities such as offering childrens stories to literacy projects (eg: the Lookaway Project for children in Africa) and working on Radio Cherwell on the Children’s programmes.

“The book weighs heavy in my moist palm.  The anticipation of opening it leaving imprints of my impatience on its cover.  Yielding, it releases the heady fragrance of promised mystery unveiled, adventure waiting, romance begun, facts uncovered.  Lingering over the preface and all those acknowledgements I almost fear turning the page as it will pass so swiftly and my fulfilment will be undone.”

Copyright © 2008 Jane van Velsen. All rights reserved

Experience

I prefer to say that advertising chose me – but that would be deemed arrogant.  My rookie years were spent at the infamous Ogilvy & Mather where I learnt the trade from buttom up – quite literally.  In the 1980’s advertising in South Africa was very much a man’s world and young women soon hit the glass ceiling, however I was fortunate enough to work on Sun International – a tough teething ground.

Direct Marketing was the buzz word of the day and long copy fervently worshipped.  I followed my Account Director to Wunderman International Direct and made Account Manager before giving it all up to travel.

Twelve  months later I honed my sales and marketing skills in a renowned recruitment agency called Micheal Page Marketing.  Never a slave to conformity, I opened my own recruitment agency ‘AdTalent’ offering permanent and freelance staff across the United Kingdom.

The allure of the ad industry drew me back.

New Business Development and strategising was the hook.

TBWA

Ogilvy & Mather

Rapp Collins

The Marketing Store

I’ve always written

A Poem.  Web content.  Articles.  Tweets.

Brochures, mailers, websites, letters, presentations, pitches, copy.  A book.

I have words within