We all know about the ways in which mobile phones are being used to harness accommodation, restaurant and other leisure bookings but ‘Proximity Marketing’ has to be one of the most innovative tools now available.
Based on interactive engagement, this form of marketing is using a combination of mobile and digital marketing to reach hotel guests as they go through their check in and stay.
Wireless Bluetooth enables them to reach guests (read more)
We love Pinterest! It’s a relatively new social media application that is really visual and because of that has a lot of impact for some of our clients.
Most users are just creating boards showing their interests and following others they like but if you think about how other social media tools evolved in terms of business use this is a great one for (read more)
As we’re all becoming more and more aware of the importance of including mobile marketing in the mix, we have to stop to ask ourselves just how pertinent it is to what we are currently doing to market our businesses.
In Nielsen’s “State of the Media: The Mobile Media Report” of Q3 2011 they highlight the potential power of mobile commerce.
Key Findings
The number of smartphone subscribers using the mobile Internet has grown 45 percent since 2010 (read more)
Social Media Training Videos for owners and managers of small to medium sized businesses. Short videos to download into your account when you’re ready to learn each social media application covering Twitter, Facebook, LinkedIn, Google+,Blogging for business,pay per click,SEO,Pinterest and strategy. No more workshops! Easy social media training in your own time. (read more)
A lot of clients who come to us for website SEO are disappointed with their web designers and tell us that they were offered a fully functioning website with SEO but the site ‘doesn’t work’.
This seems to be a huge miscommunication between website designers and clients.
To shed some light on this it’s important to understand (read more)
Increasing SEO with Google+
There have been a lot of recent write ups about the search engine optimisation power of Google+ and what’s becoming apparent is that having a Google+ profile and business page does help SEO.
Social Media Experts are all recommending that you grow your Google+ following as quickly as possible to reap the benefits of the additional SEO it offers.
There are a few different ways to do that. (read more)
How to Set up your Google+ Account
First, you need a Google account!
Once you’ve registered with Google, you can sign in on the Google+ page.
1. Link your Profile to your Google Account
One of the first things to do it to ensure that your Google+ profile is linked to your Google account as it will then stopyou having to log in and out of the other tools like gmail and YouTube and you will (read more)
How to Create a Backlink Plan for Optimum SEO Results
Like all other marketing, backlink creation needs a plan. Nothing serious but just think about what activities you can do daily to help increase the number of backlinks to your website for example:
Blog commenting
This is a really easy way to get some high quality backlinks really fast. We often get page one Google rankings for certain keywords from our blog commenting.
So plan to get 100 backlinks off blog comments in a month. That would mean 3 – 4 backlinks each day over the month. How? Comment on as many high ranking blogs as you can in (read more)
I'm the founder of The Right Writer and Social Media Shop Ltd. I'm passionate about getting small to medium sized business up and running on social media to help increase online visibility and teach owner/managers how to use the tools and strategise. After all, you're all your own Marketing Directors now!
