www.propertypathways.co.uk
This client is a media house that was looking at new ways to capture consumer data on the property market to use in their media campaigns for their clients in the property/construction arena.

The client had an existing website that captured data but hadn’t been cleaned or used in 3 years. We developed a monthly ezine supported by a blog with a generic style content to ‘tidy up’ the database and gather more in depth data ready for segmentation.

Within three months we had increased the number of consumers mailed by 80%* and maintained a consistent delivery rate of over 90%. Unique opens held their ground at over 16% with total opens averaging 25% of the total delivered. *using existing database and new data

In month one we mailed just over 41 000 consumers with a delivery rate of 91.85%. Unique opens were 16.12%.

In month two we mailed 267226 consumers after deduping and cleansing the database as much as possible. Delivery rate was 83.61%. (Not bad on a database that hadn’t been touched since 2006). Unique opens were just under 20 000 consumers. We then used the data from the ezine to again cleanse the database.

In month three we mailed a clean 224 472 consumers and achieved a delivery rate of 97.32%. Unique opens held at just over 16% with total opens around 49 500.

In conjunction with the ezine we developed a blog as the ‘landing page’ for the ezine articles which would allow for future expansion and segmentation as well as linking the clients other websites and driving traffic and therefore ranking of the primary site. Third party advertising and sponsorship was undertaken and interested parties contributed content in return for links. The blog itself returned over 8500 new visitors in the third month!

Using Google Analytics we are able to adapt our content and style to suit consumer’s preference and track where they are coming from etc etc.

The next stage of development would be a social media campaign and article seeding on the web to bring unique traffic from other sources than the ezine as well as development of a further site offering an open end user configuration with the property arena. This is all in development and is an ongoing project.

For more information please see http://www.therightwriter.co.uk

Femina Magazine
I write articles and unique content for a forty plus women’s glossy magazine in South Africa requiring articles and tips against a written brief and when asked, syndicate them online via Twitter and other social applications.

Greymen Accountants

Page of website captured

Greymen were a new start up in Oxford and needed to gain market share immediately. We launched a website supported by a blog called ‘Flirting with Finance’ that the Partners were to update and seeded articles on the web and in hard copy in local newspapers and magazines.