Some of my newest clients are SME’s and it’s been interesting to see just how their online offering is working out. It’s early days yet but both of these clients have started online from scratch and we can already see interest and interaction after just a couple of weeks work.
www.splashoutblog.co.uk
www.fromthefoxhole.co.uk
We actively support one on Twitter, Facebook and LinkedIn while the other blog is managed by us but the owner handles the Twitter feed.
I will measure activity from both after 8 weeks and see what is working best! Watch this space.
www.propertypathways.co.uk
This client is a media house that was looking at new ways to capture consumer data on the property market to use in their media campaigns for their clients in the property/construction arena.
The client had an existing website that captured data but hadn’t been cleaned or used in 3 years. We developed a monthly ezine supported by a blog with a generic style content to ‘tidy up’ the database and gather more in depth data ready for segmentation.
Within three months we had increased the number of consumers mailed by 80%* and maintained a consistent delivery rate of over 90%. Unique opens held their ground at over 16% with total opens averaging 25% of the total delivered. *using existing database and new data
In month one we mailed just over 41 000 consumers with a delivery rate of 91.85%. Unique opens were 16.12%.
In month two we mailed 267226 consumers after deduping and cleansing the database as much as possible. Delivery rate was 83.61%. (Not bad on a database that hadn’t been touched since 2006). Unique opens were just under 20 000 consumers. We then used the data from the ezine to again cleanse the database.
In month three we mailed a clean 224 472 consumers and achieved a delivery rate of 97.32%. Unique opens held at just over 16% with total opens around 49 500.
In conjunction with the ezine we developed a blog as the ‘landing page’ for the ezine articles which would allow for future expansion and segmentation as well as linking the clients other websites and driving traffic and therefore ranking of the primary site. Third party advertising and sponsorship was undertaken and interested parties contributed content in return for links. The blog itself returned over 8500 new visitors in the third month!
Using Google Analytics we are able to adapt our content and style to suit consumer’s preference and track where they are coming from etc etc.
The next stage of development would be a social media campaign and article seeding on the web to bring unique traffic from other sources than the ezine as well as development of a further site offering an open end user configuration with the property arena. This is all in development and is an ongoing project.
For more information please see http://www.therightwriter.co.uk
Femina Magazine
I write articles and unique content for a forty plus women’s glossy magazine in South Africa requiring articles and tips against a written brief and when asked, syndicate them online via Twitter and other social applications.
Fry Heath Spence LP
Fry Heath Spence are Intellectual Property Attorneys and they needed to drive new business. We revamped their website giving the company a new positioning and branding for the site. I wrote the sitemap and content for the website, support stationery such as the brochure, terms & conditions, explanations, price structures and guides etc and introduced the client to the concept of using social media to support their investment in conjunction with a pay per click campaign.
Articles and Published works
Tips for Baby Boomers on Dating
Information on being a UK Landlord
