Advertising and marketing

Social Media Shop: Social media marketing agency using social media tools (Twitter, Facebook, LinkedIn, blogs) to increase online seo improving visibility, sales and branding.

Harnessing the SEO Power of Google+

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Increasing SEO with Google+
There have been a lot of recent write ups about the search engine optimisation power of Google+ and what’s becoming apparent is that having a Google+ profile and business page does help SEO.

Social Media Experts are all recommending that you grow your Google+ following as quickly as possible to reap the benefits of the additional SEO it offers.

There are a few different ways to do that. (read more)

How to Set up a Google+ Business Page

So, you’ve set up your Google+ Profile page but you still need a business page to let people know more about you and what it is you do for a living. Google Pages are great for helping drive traffic and selling to your audience in different ways. Here’s how to set up your page. If you like this video please have a look at our online video (read more)

7 Tips on Setting up a Google+ Profile

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How to Set up your Google+ Account
First, you need a Google account!

Once you’ve registered with Google, you can sign in on the Google+ page.

1. Link your Profile to your Google Account

One of the first things to do it to ensure that your Google+ profile is linked to your Google account as it will then stopyou having to log in and out of the other tools like gmail and YouTube and you will (read more)

Getting to Grips with Google and Google Plus

Working with Google Plus
Google Plus is the new social media application on the block and it’s proving more popular than many anticipated.

We’ve found that there’s a lot of concern about using Google Plus and many just don’t understand the format or the language used so, to make it easier here’s a bit about it.

One of the best things about Google+ is that you can be added to anyone’s circles from anywhere they find you on Google! That’s a huge number of connections.

But first, let’s get the language sorted.

You have Circles to group (read more)

Creating a Plan to Increase the Number of Backlinks to your Website

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How to Create a Backlink Plan for Optimum SEO Results

Like all other marketing, backlink creation needs a plan. Nothing serious but just think about what activities you can do daily to help increase the number of backlinks to your website for example:

Blog commenting

This is a really easy way to get some high quality backlinks really fast. We often get page one Google rankings for certain keywords from our blog commenting.

So plan to get 100 backlinks off blog comments in a month. That would mean 3 – 4 backlinks each day over the month. How? Comment on as many high ranking blogs as you can in (read more)

What are Backlinks and why are they Important?

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Creating backlinks for your website with article distribution and social media
Hopefully , by now, those of you who have been reading our blog or been on one of our training courses will understand exactly what I mean when I talk about ‘backlinks’.

For the rest of you backlinks are to do with search engine optimisation which is increasingly important to get right.

Backlinks are the main building blocks of SEO (search engine optimisation). They are the links from other sites that are (read more)

Tips to get maximum use of your articles online

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The value of online article distribution is underestimated
Articles are a great way to gain traffic and create backlinks to your site from multiple other online publishers.

If you want to get started on article distribution the quickest way is to convert your blog posts and use article distribution sites to get them moving.

However, most article distribution services that are free don’t always distribute to (read more)

12 Tips to Improve your Email Marketing Immediately!

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ow to Improve your Email Marketing Immediately!

Email marketing isn’t as simple as people think and believe me, we’ve seen some shocking emails sent out under the guise of a campaign. Here are a few ways you can improve your email marketing straight away.

1. Encourage subscription to your list

Yes, you probably have a database that can be used on your email list but you still need to attract ‘fresh blood’ on a regular basis. A decent list of subscribers comes from a variety of sources eg: LinkedIn, email signatures, blog.

I use the words ‘decent’ list as many (read more)

Things to Think About Before Using Email Marketing

Our email expert is Peter Davey from Client Mailer and we were there to watch how he takes clients through what they need to think about before they start an email campaign.

The first thing was that businesses need to think about where they are currently in their use of email.

They were asked to define their business in terms of offering, market, audience and the main reason people would buy from them. Over the period of an hour and a half Peter took them through a strategy session on email marketing that quickly got them to define their email marketing needs, sharpen objectives and determine what, exactly, email marketing could do for their business.

For some it was to (read more)

Ten Great Tips About Email Marketing with a Social Media Campaign

No junk mail

We see a lot of business emails in our inbox every hour of every day and for the most part we send them to the junk file!

I can see you nodding in agreement here as all of us are plagued by ‘junk email’ and yet most of us send email daily in response to others and as an attempt to gain new business. So what is it that makes email intriguing enough to be opened? The Headline, the offer, the design?

Email marketing is a technique that developed from direct marketing where you used to receive a personally addressed envelope in the post with over 2 pages of copy (read more)

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