Things to Think About Before Using Email Marketing

January 25, 2012 By Leave a Comment

Our email expert is Peter Davey from Client Mailer and we were there to watch how he takes clients through what they need to think about before they start an email campaign.

The first thing was that businesses need to think about where they are currently in their use of email.

They were asked to define their business in terms of offering, market, audience and the main reason people would buy from them. Over the period of an hour and a half Peter took them through a strategy session on email marketing that quickly got them to define their email marketing needs, sharpen objectives and determine what, exactly, email marketing could do for their business.

For some it was to (read more)

Filed Under: business and social media, Email Marketing, Newsletters and Eshots, Social Media Marketing Tagged With: , , ,

Ten Great Tips About Email Marketing with a Social Media Campaign

January 24, 2012 By Leave a Comment
No junk mail

We see a lot of business emails in our inbox every hour of every day and for the most part we send them to the junk file!

I can see you nodding in agreement here as all of us are plagued by ‘junk email’ and yet most of us send email daily in response to others and as an attempt to gain new business. So what is it that makes email intriguing enough to be opened? The Headline, the offer, the design?

Email marketing is a technique that developed from direct marketing where you used to receive a personally addressed envelope in the post with over 2 pages of copy (read more)

Filed Under: business and social media, Email Marketing, Newsletters and Eshots, Social Media Marketing Tagged With: , , ,

Ten Tips on Getting Leads from LinkedIn

November 9, 2011 By

1.  Don’t Sell!   It’s hard not to use sales copy when you want to let everyone know what your business is up to but on LinkedIn it’s a sure fine way to lose connections.  Rather offer advice or send an invitation. 2.  Offer advice and add value Like most social media marketing, LinkedIn works [...]

Filed Under: business and social media, LinkedIn, Newsletters and Eshots, Social Media Marketing, Social networking Tagged With: , , ,