12 Tips to Improve your Email Marketing Immediately!

January 27, 2012 By Leave a Comment
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ow to Improve your Email Marketing Immediately!

Email marketing isn’t as simple as people think and believe me, we’ve seen some shocking emails sent out under the guise of a campaign. Here are a few ways you can improve your email marketing straight away.

1. Encourage subscription to your list

Yes, you probably have a database that can be used on your email list but you still need to attract ‘fresh blood’ on a regular basis. A decent list of subscribers comes from a variety of sources eg: LinkedIn, email signatures, blog.

I use the words ‘decent’ list as many (read more)

Filed Under: Advertising and marketing, Email Marketing, Social Media Marketing Tagged With: , , ,

Things to Think About Before Using Email Marketing

January 25, 2012 By Leave a Comment

Our email expert is Peter Davey from Client Mailer and we were there to watch how he takes clients through what they need to think about before they start an email campaign.

The first thing was that businesses need to think about where they are currently in their use of email.

They were asked to define their business in terms of offering, market, audience and the main reason people would buy from them. Over the period of an hour and a half Peter took them through a strategy session on email marketing that quickly got them to define their email marketing needs, sharpen objectives and determine what, exactly, email marketing could do for their business.

For some it was to (read more)

Filed Under: business and social media, Email Marketing, Newsletters and Eshots, Social Media Marketing Tagged With: , , ,

Ten Great Tips About Email Marketing with a Social Media Campaign

January 24, 2012 By Leave a Comment
No junk mail

We see a lot of business emails in our inbox every hour of every day and for the most part we send them to the junk file!

I can see you nodding in agreement here as all of us are plagued by ‘junk email’ and yet most of us send email daily in response to others and as an attempt to gain new business. So what is it that makes email intriguing enough to be opened? The Headline, the offer, the design?

Email marketing is a technique that developed from direct marketing where you used to receive a personally addressed envelope in the post with over 2 pages of copy (read more)

Filed Under: business and social media, Email Marketing, Newsletters and Eshots, Social Media Marketing Tagged With: , , ,

Using Email Marketing with Social Media Marketing for Extra Leads

January 22, 2012 By
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What Should You Do with All That Data from Social Media Marketing?
People often ask how you use social media marketing to make money and our standard answer is:

1. Increase online visibility

2. Develop an audience/community

3. Harness the power of that audience/community

4. Keep in constant communication with them through social media, email and other tools.

By now you all understand that you need to have an online presence to increase your business visibility.

You’ll spend a while on your social media tools (read more)

Filed Under: business and social media, Email Marketing, Social Media Marketing Tagged With: , , ,

Your know you are living in 2011 when…

February 1, 2011 By

YOU KNOW YOU ARE LIVING IN 2011 when…

1. You accidentally enter your PIN on the microwave.

2. You haven’t played solitaire (read more)

Filed Under: business and social media, Email Marketing, Social Media Tagged With:

Exporting Email Addresses to use on Social Media Tools

January 3, 2011 By
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How to Import Email Addresses into Twitter
We can’t stress how important it is to update your email address book whenever you make a new connection.

You may be garnering those email addresses from social networking events, client enquiries or other sources but the most important thing to do with them is SAVE them somewhere and USE them to help enhance the audience that you talk to regularly. (read more)

Filed Under: business and social media, Email Marketing, Social Media Marketing Tagged With: , ,

5 Tips on how to build your Twitter Community – Part I

December 16, 2010 By

Five good tips on how to start using Twitter and building your Twitter community from Jane van Velsen – social media consultant Oxfordshire

Filed Under: Advertising and marketing, business and social media, Email Marketing, Facebook, LinkedIn, Social Media, Social media strategy, Training, Twitter Tagged With: , , , ,

Zuckerberg’s Facebook combines text, chat, messages and email.

November 17, 2010 By

Mark Zuckerberg has declared war on email. At least that’s how it looks to those who listened to him speaking at this years Web 2.0 summit where Zuckerberg showcased the ‘next generation messaging system. This system will allow Facebook users to have (read more)

Filed Under: Advertising and marketing, Email Marketing, Facebook, Social Media Tagged With: , , ,

Facebook and Google go head to head

November 15, 2010 By

Today’s question is: Will Facebook succeed in convincing Gmail users to leave the Google service and use Facebook’s own mail service?

If they do succeed, will this mark the start of the downfall of email as we know it?

As the war between Google and Facebook hots up the debate rages as to whether or not Facebook will take on a company generating over 16 times more revenue. It appears as though Google (read more)

Filed Under: Advertising and marketing, business and social media, Email Marketing, Facebook, Google, Social Media Tagged With: , , , ,
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