• RSS Ezine Article Feed from Jane van Velsen

    • How to Write Relevant and Re-Usable Blog Content and Make it Work Online
      Imagine you've written 5 - 10 posts on your niche market. What would you like to see happen to them? If I were you I'd like my posts turned into articles and or press releases and I'd like to see them used by other publishers online so that my message gets carried further online and all that effort I put into the original blog posts is maximis […]
    • Questions For Your Blog Manager
      I'm struggling. Help me understand what I'm seeing. I keep reading bloggers blogs in the hope that I'll find someone who is able to blog for my clients but I'm fast realising that whilst people can write, they don't know enough about blogging to understand how it works in the overall online strategy.
    • The Lightest Road Bike in the World
      All serious cyclists talk about the weight of their bikes as though a bicycle that is not as light as possible is totally suspicious and shouldn't ever be considered. The Falcon light weight, hybrid bike weighs in at a more than acceptable 9.9kg and offers the rider a more compact bike with the same gear ratio as a bike with 700cc wheels. It also has a […]
    • Taking the Strain Out of Cycling With Electric Bikes
      We all know that cycling is a great way to stay fit but those initial few weeks of getting back into cycling and other sports activities can be daunting. Electric bikes are a great alternative to traditional bikes, providing just enough assistance to get you up that hill or keep the sweat at bay as you commute each morning.
    • Ten Good Reasons to Get on Your Bike This Summer
      We all know cycling is good for us but that still doesn't give us anywhere near enough of an incentive to go out, identify and buy the bicycle that would be best suited to our travelling, fun, fitness and transport needs. Here are ten top reasons to encourage you to get on your bike this Summer.
    • How Does Social Media Aggregation Change Your Marketing Game?
      When I present to an audience interested in using Social Media as part of their marketing strategy I see realisation dawn on their faces about half way through the presentation. That's at the part where I talk about the variety of strategies that can be adopted by businesses that don't include Facebook! People have definite opinions about social me […]
    • Recumbent Bicycles Offer Comfort and Speed For All Cyclists
      Recumbent bicycles offer the cyclist a supported and comfortable ride as well as speed, aerodynamics and a wide variety of configurations. Recumbent bikes have been around longer than you think with the first models being patented around 1900.
    • Lighter Cycling With the Urban Lite Range of Bicycles
      The new Urban Lite Range of folding bicycles offers the commuter a performance bike that folds in 15 seconds and weighs in at a welcome 9.5kgs! Every commuting cyclist...
    • Combine Performance and Portability With a Folding Mountain Bike
      Off road, rough terrain is what mountain biking is all about. It's a sport that demands durability and performance from your bike and your body. Whether you're trail riding, free riding, street riding or just going cross country you need a mountain bike that will withstand the ride.
    • How Would Social Media Help My Business Grow?
      This is a question many small to medium sized business owners ask and I thoroughly understand considering all the money and time spent on marketing and advertising techniques that don't always yield as effectively as you'd thought. Whilst using social media applications can certainly increase your businesses overall visibility, it isn't a quic […]
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How working with other bloggers can up your online game

Now as a blogger I know how hard it is to keep your site fresh and the content pouring but imagine how much easier it would be if you formed an authors base on your blog where others in your niche – or in an affiliated niche – could author for you and put in their two pennorth?

Well firstly it would free up your time a bit more, but more importantly it would get your blog moving further and faster in the blogosphere.. read more

Using visuals to increase your blogs stats

Visual imagery helps capture readers attention when they land on your blog page. Dropping in a video clip or a photograph definitely increases readership and interest and helps make your blog stand out in SEO terms. The biggest issue for bloggers is where to source the material from.

Writing blog posts for use in online public relations

Writing posts for online public relations is also part of this process and one that shouldn’t be ignored. Public Relations is part of every marketing persons remit and as the blog writer for your business you are responsible for the distribution of news to your market. Just like the online article publishers there are online press release publishers who will carry your content free of charge in the hope that it is picked up by online publishers who will find it relevant.

How and why to use key words and phrases in your blog posts

I have one really, really important tip to share with you bloggers today.

Don’t publish as post without keywords. Using keywords in a blog is the most basic rule of thumb to ensure blog optimisation i.e. telling the search engine spiders what your post/article is all about.

If your post is relevant to your key words and key word phrases your search engine ranking will be better and that’s why we blog – to drive traffic!
For those of you who don’t know, (read more here)

The intricacies of blogging

The first issue with starting a blog is what platform do you use?

There are quite a few around now but some have more positives than others but again, it depends on what you hope to achieve with your blog. For some a free blog from a platform like Blogger or Wordpress.com is enough but for others it’s apparent that they’ll need a hosted blog on their own domain.

Which ever one you choose, ensure that your identity is carred through from your static website (if you have one) to your blog. In this way you extend your overall reach and give consistency eg: My website is www.therightwriter.co.uk and my blog is my own domain http://therightwriterblog.co.uk.

The purpose of my blog is to inform and educate on the niche topic of…(read more)

So what exactly is a blog?

Confusing or what??? Simply put, a blog is a type of website that is arranged in chronological order from the most recent ‘post’ (or entry) at the top of the main page to the older entries towards the bottom. Equate it to a diary with the newest entry at the top. Have a look at the main page of my blog for an example. For a different example you might like to look at this one (another of mine).

The importance of linking your blog

Blogging is a great tool. It’s a hook and forms the hub of all social media activity. A blog is also your landing page or squeeze page for promotions and other marketing activity online.

Posting on a blog is important but what’s even more important is ensuring that your blog gets read.

One way to do this is backlinking via posts

The importance of Blog Directories

Blog Directories provide back links to your blog and help improve your blogs visibility online. Registering with blog directories is vitally important as, like a website, a blog with no traffic is pretty useless to your business.

We all wax lyrical about content being king but blogs need exposure too and you can do this through your social networking but that takes time and a lot of activity so, try blog directories.

Blog directories help increase traffic

Business Blogging: The way forward

Are you thinking about starting a business blog to enhance your companies/services visibility online? If so, here are a few things to think about before you begin.