• RSS Ezine Article Feed from Jane van Velsen

    • How to Write Relevant and Re-Usable Blog Content and Make it Work Online
      Imagine you've written 5 - 10 posts on your niche market. What would you like to see happen to them? If I were you I'd like my posts turned into articles and or press releases and I'd like to see them used by other publishers online so that my message gets carried further online and all that effort I put into the original blog posts is maximis […]
    • Questions For Your Blog Manager
      I'm struggling. Help me understand what I'm seeing. I keep reading bloggers blogs in the hope that I'll find someone who is able to blog for my clients but I'm fast realising that whilst people can write, they don't know enough about blogging to understand how it works in the overall online strategy.
    • The Lightest Road Bike in the World
      All serious cyclists talk about the weight of their bikes as though a bicycle that is not as light as possible is totally suspicious and shouldn't ever be considered. The Falcon light weight, hybrid bike weighs in at a more than acceptable 9.9kg and offers the rider a more compact bike with the same gear ratio as a bike with 700cc wheels. It also has a […]
    • Taking the Strain Out of Cycling With Electric Bikes
      We all know that cycling is a great way to stay fit but those initial few weeks of getting back into cycling and other sports activities can be daunting. Electric bikes are a great alternative to traditional bikes, providing just enough assistance to get you up that hill or keep the sweat at bay as you commute each morning.
    • Ten Good Reasons to Get on Your Bike This Summer
      We all know cycling is good for us but that still doesn't give us anywhere near enough of an incentive to go out, identify and buy the bicycle that would be best suited to our travelling, fun, fitness and transport needs. Here are ten top reasons to encourage you to get on your bike this Summer.
    • How Does Social Media Aggregation Change Your Marketing Game?
      When I present to an audience interested in using Social Media as part of their marketing strategy I see realisation dawn on their faces about half way through the presentation. That's at the part where I talk about the variety of strategies that can be adopted by businesses that don't include Facebook! People have definite opinions about social me […]
    • Recumbent Bicycles Offer Comfort and Speed For All Cyclists
      Recumbent bicycles offer the cyclist a supported and comfortable ride as well as speed, aerodynamics and a wide variety of configurations. Recumbent bikes have been around longer than you think with the first models being patented around 1900.
    • Lighter Cycling With the Urban Lite Range of Bicycles
      The new Urban Lite Range of folding bicycles offers the commuter a performance bike that folds in 15 seconds and weighs in at a welcome 9.5kgs! Every commuting cyclist...
    • Combine Performance and Portability With a Folding Mountain Bike
      Off road, rough terrain is what mountain biking is all about. It's a sport that demands durability and performance from your bike and your body. Whether you're trail riding, free riding, street riding or just going cross country you need a mountain bike that will withstand the ride.
    • How Would Social Media Help My Business Grow?
      This is a question many small to medium sized business owners ask and I thoroughly understand considering all the money and time spent on marketing and advertising techniques that don't always yield as effectively as you'd thought. Whilst using social media applications can certainly increase your businesses overall visibility, it isn't a quic […]
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Writing blog posts for use in online public relations

Writing posts for online public relations is also part of this process and one that shouldn’t be ignored. Public Relations is part of every marketing persons remit and as the blog writer for your business you are responsible for the distribution of news to your market. Just like the online article publishers there are online press release publishers who will carry your content free of charge in the hope that it is picked up by online publishers who will find it relevant.

How to write brilliant blog posts

When you blog, content is always the issue. To have a decent blog your content really needs to be fresh and interesting or entertaining. One way to start is to jot down at least ten blog post titles relevant to your niche market and then under each title create five sub titles within that subject.
Write keywords under each sub title and then come back and complete the paragraph and in this way the article or post itself.

The intricacies of blogging

The first issue with starting a blog is what platform do you use?

There are quite a few around now but some have more positives than others but again, it depends on what you hope to achieve with your blog. For some a free blog from a platform like Blogger or Wordpress.com is enough but for others it’s apparent that they’ll need a hosted blog on their own domain.

Which ever one you choose, ensure that your identity is carred through from your static website (if you have one) to your blog. In this way you extend your overall reach and give consistency eg: My website is www.therightwriter.co.uk and my blog is my own domain http://therightwriterblog.co.uk.

The purpose of my blog is to inform and educate on the niche topic of…(read more)

The importance of linking your blog

Blogging is a great tool. It’s a hook and forms the hub of all social media activity. A blog is also your landing page or squeeze page for promotions and other marketing activity online.

Posting on a blog is important but what’s even more important is ensuring that your blog gets read.

One way to do this is backlinking via posts

The Easy Way to start Business Blogging

Blogs have been around since 2003 and over the years easy to use blogging applications like Wordpress, Blogger and Typepad have emerged to make it so much easier. Easy to use blogging platforms don’t make blogging a complete smooth ride though. Why?
First off, you need to stop and think about why you need to start a blog.

Using Social Media to elicit sales – Part II

The second in a ten part series of articles by The Right Writer on Using Social Media to Elicit Sales. This part covers content development and how to write it.

How to Build Online Traffic from Trust

Building traffic online is easier than using traditional methods. Think about how you build relationships and you’re off to a good start. A blog is considered the easiest and most effective method of driving online traffic. Here’s why.

Tips on backlinks for SEO

An excellent article on backlinks by http://angelasdiscountmarket.com Something we all need help with so worthwhile sharing with you all.

Putting your team in your clients shoes

Are integrated agencies still of worth in the marketing arena or are we seeing a turn toward specialised agencies again. What are the trends that we can expect in advertising for the rest of 2009 and 2010?