Should you use email marketing if you have a blog?

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A lot of people ask me whether or not they should still use email marketing if they have a blog. The answer is yes.

Blogging and emailing are two different marketing channels and in an ideal campaign, you should do both. The more channels you have to market, the more (read more)

Using Blogs in Social Media Marketing

Video fun at a social media client

I had such a fun day today. I was at a client filming footage for their blog as they were being filmed for a local TV station.

I really enjoy days like this as it involves a lot of creativity and it’s amazing what hilarious things happen while you’re filming. I decided to film the TV camera crew giving direction to the client being filmed. The client was a bit of a novice at acting (read more)

Snow in Africa and good news for blogs

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There’s only nine days to go to Christmas now (including Christmas Day that is) and I’m feeling peaceful.

I’ve been trawling through the news and forums looking for some good news but alas, there is little to be had except for the delight of children’s nativity plays and the visits to the panto. It’s a sad old world out there at the moment.

Many are frantic over the forthcoming snow (read more)

How to Build Online Traffic from Trust

Building traffic online is easier than using traditional methods. Think about how you build relationships and you’re off to a good start. A blog is considered the easiest and most effective method of driving online traffic. Here’s why.

Writing blog posts for use in online public relations

Writing posts for online public relations is also part of this process and one that shouldn’t be ignored. Public Relations is part of every marketing persons remit and as the blog writer for your business you are responsible for the distribution of news to your market. Just like the online article publishers there are online press release publishers who will carry your content free of charge in the hope that it is picked up by online publishers who will find it relevant.

How to write brilliant blog posts

When you blog, content is always the issue. To have a decent blog your content really needs to be fresh and interesting or entertaining. One way to start is to jot down at least ten blog post titles relevant to your niche market and then under each title create five sub titles within that subject.
Write keywords under each sub title and then come back and complete the paragraph and in this way the article or post itself.

The intricacies of blogging

The first issue with starting a blog is what platform do you use?

There are quite a few around now but some have more positives than others but again, it depends on what you hope to achieve with your blog. For some a free blog from a platform like Blogger or Wordpress.com is enough but for others it’s apparent that they’ll need a hosted blog on their own domain.

Which ever one you choose, ensure that your identity is carred through from your static website (if you have one) to your blog. In this way you extend your overall reach and give consistency eg: My website is www.therightwriter.co.uk and my blog is my own domain http://therightwriterblog.co.uk.

The purpose of my blog is to inform and educate on the niche topic of…(read more)

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