Business Blogging: The Way Forward

November 24, 2011 By

Are you thinking about starting a business blog to enhance your companies/services visibility online? If so, here are a few things to think about before you begin.

Filed Under: Blogs and blogging, business blogging, SEO writing, Writing Tagged With: , , ,

The intricacies of blogging

June 30, 2010 By

The first issue with starting a blog is what platform do you use?

There are quite a few around now but some have more positives than others but again, it depends on what you hope to achieve with your blog. For some a free blog from a platform like Blogger or Wordpress.com is enough but for others it’s apparent that they’ll need a hosted blog on their own domain.

Which ever one you choose, ensure that your identity is carred through from your static website (if you have one) to your blog. In this way you extend your overall reach and give consistency eg: My website is www.therightwriter.co.uk and my blog is my own domain http://therightwriterblog.co.uk.

The purpose of my blog is to inform and educate on the niche topic of…(read more)

Filed Under: Advertising and marketing, Blogs and blogging, business and social media, business blogging, Social Media Tagged With: , ,

So what exactly is a blog?

June 29, 2010 By

Confusing or what??? Simply put, a blog is a type of website that is arranged in chronological order from the most recent ‘post’ (or entry) at the top of the main page to the older entries towards the bottom. Equate it to a diary with the newest entry at the top. Have a look at the main page of my blog for an example. For a different example you might like to look at this one (another of mine).

Filed Under: Advertising and marketing, Blogs and blogging, business and social media, Social Media Tagged With: , , , ,

Questions to ask your Blog Manager

June 25, 2010 By
Screen grab of Witney Forum

I keep reading bloggers blogs in the hope that I’ll find someone who is able to blog for my clients but I’m fast realising that whilst people can write, they don’t know enough about blogging to understand how it works in the overall online strategy.

A good blog is the hub of all online activity providing ‘landing pages’ for information that you want your readers to access. Ergo, it needs to be marketed!
What on earth is the point of publishing a post without thinking about how people will find it or what they’ll do with it when they have found it?

A decent blogger will know that the first thing you put into a post is….

Filed Under: Advertising and marketing, Blogs and blogging, business and social media, business blogging, Posts, Articles & updates, Press Releases, Social Media, Writing Tagged With: , ,

Business Blogging for Dynamic Content

June 25, 2010 By

Business blogging is the most powerful way to ensure that your online presence increases because of the dynamic content. When visitors find your website it is often static and therefore they only have a reason to visit you once.

A business blog encourages…

Filed Under: Advertising and marketing, Blogs and blogging, business blogging, Social Media, Writing Tagged With: , , ,

The importance of Blog Directories

April 27, 2010 By

Blog Directories provide back links to your blog and help improve your blogs visibility online. Registering with blog directories is vitally important as, like a website, a blog with no traffic is pretty useless to your business.

We all wax lyrical about content being king but blogs need exposure too and you can do this through your social networking but that takes time and a lot of activity so, try blog directories.

Blog directories help increase traffic

Filed Under: Advertising and marketing, Blogs and blogging, business and social media, Social Media Tagged With: , , ,

Did the Recession Drive the Use of Social Media?

April 6, 2010 By

It would seem that the economic downturn is one of the main catalysts for the extreme growth of social media marketing.
Recent studies show that small business usage of social media has increased from only 12% to over 24%

Filed Under: Advertising and marketing, business and social media, Posts, Articles & updates, Social Media, Social networking Tagged With: , , ,

What about this Social Media Lark then?

April 1, 2010 By

Without a doubt social media drives search engine optimisation by generating more and more online visibility for the business and thereby increasing traffic to websites which in turn, improves search engine rankings. It’s a knock on effect all round!

Filed Under: Advertising and marketing, Blogs and blogging, business and social media, Posts, Articles & updates, Social Media Tagged With: , , ,

The Easy Way to start Business Blogging

March 26, 2010 By

Blogs have been around since 2003 and over the years easy to use blogging applications like Wordpress, Blogger and Typepad have emerged to make it so much easier. Easy to use blogging platforms don’t make blogging a complete smooth ride though. Why?
First off, you need to stop and think about why you need to start a blog.

Filed Under: Advertising and marketing, Blogs and blogging, business and social media, SEO writing, Social Media, Social networking Tagged With: , , , , ,

The Way to use White Papers Online

February 4, 2010 By

Writing white papers is not the same as writing articles or online content but they are a powerful business tool in the social media and online media marketing arena. Here are a few ways in which white papers can and should be used to enhance your online visibility and credibility.

Filed Under: Advertising and marketing, Blogs and blogging, business and social media, Posts, Articles & updates, Social networking Tagged With: , , , ,
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