12 Tips to Improve your Email Marketing Immediately!

January 27, 2012 By Leave a Comment
email

ow to Improve your Email Marketing Immediately!

Email marketing isn’t as simple as people think and believe me, we’ve seen some shocking emails sent out under the guise of a campaign. Here are a few ways you can improve your email marketing straight away.

1. Encourage subscription to your list

Yes, you probably have a database that can be used on your email list but you still need to attract ‘fresh blood’ on a regular basis. A decent list of subscribers comes from a variety of sources eg: LinkedIn, email signatures, blog.

I use the words ‘decent’ list as many (read more)

Filed Under: Advertising and marketing, Email Marketing, Social Media Marketing Tagged With: , , ,

Things to Think About Before Using Email Marketing

January 25, 2012 By Leave a Comment

Our email expert is Peter Davey from Client Mailer and we were there to watch how he takes clients through what they need to think about before they start an email campaign.

The first thing was that businesses need to think about where they are currently in their use of email.

They were asked to define their business in terms of offering, market, audience and the main reason people would buy from them. Over the period of an hour and a half Peter took them through a strategy session on email marketing that quickly got them to define their email marketing needs, sharpen objectives and determine what, exactly, email marketing could do for their business.

For some it was to (read more)

Filed Under: business and social media, Email Marketing, Newsletters and Eshots, Social Media Marketing Tagged With: , , ,

Ten Great Tips About Email Marketing with a Social Media Campaign

January 24, 2012 By Leave a Comment
No junk mail

We see a lot of business emails in our inbox every hour of every day and for the most part we send them to the junk file!

I can see you nodding in agreement here as all of us are plagued by ‘junk email’ and yet most of us send email daily in response to others and as an attempt to gain new business. So what is it that makes email intriguing enough to be opened? The Headline, the offer, the design?

Email marketing is a technique that developed from direct marketing where you used to receive a personally addressed envelope in the post with over 2 pages of copy (read more)

Filed Under: business and social media, Email Marketing, Newsletters and Eshots, Social Media Marketing Tagged With: , , ,

Getting to the next level of social media usage

April 1, 2011 By

I’m often asked “What happens after I’ve been using all my social media tools for a while? How do I actually make money out of it?”

There are many ways to make money out of using social media and a lot depends on your profession but let’s just go through a couple and you’ll get the idea.

There are a few stages to social media marketing that every business has to go through to make it work and it does take time and energy that many of us just don’t have. It also requires patience as you have to ‘learn’ how to use the tools to do it properly.

Most people begin by registering profiles on Twitter, Facebook, LinkedIn and perhaps starting a blog. A lot of businesses (read more)

Filed Under: Advertising and marketing, business and social media, Social Media, Social media strategy Tagged With: , ,

Getting back to email marketing with social media

October 6, 2010 By

As I stated in my previous post on email marketing, email is the most cost effective form of direct marketing.

I began my career in marketing at Ogilvy and Mather Direct in the days when we used to produce printed mail shots that were personalised and often, hand delivered (if the package was fancy enough and the list short enough) and I have to say we had superb response rates.

Good response rates then were anything over 2%.

These days your direct mail (email) response rate should (read more)

Filed Under: Advertising and marketing, Blogs and blogging, Email Marketing, Social Media Tagged With: , , ,

How to use emails and newsletters

September 29, 2010 By

Emails are part of our daily lives. One of the first things we all do in the morning is to check our emails. We check our emails before we pick up the phone or scan our diaries. It’s the one part of social media marketing that doesn’t often get publicised but it is one of the elements of a good social media campaign.

Email is the most cost effective form of (read more)

Filed Under: Advertising and marketing, business and social media, Email Marketing, Social Media Tagged With: , , , , ,