Harnessing the SEO Power of Google+

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Increasing SEO with Google+
There have been a lot of recent write ups about the search engine optimisation power of Google+ and what’s becoming apparent is that having a Google+ profile and business page does help SEO.

Social Media Experts are all recommending that you grow your Google+ following as quickly as possible to reap the benefits of the additional SEO it offers.

There are a few different ways to do that. (read more)

How to Set up a Google+ Business Page

So, you’ve set up your Google+ Profile page but you still need a business page to let people know more about you and what it is you do for a living. Google Pages are great for helping drive traffic and selling to your audience in different ways. Here’s how to set up your page. If you like this video please have a look at our online video (read more)

7 Tips on Setting up a Google+ Profile

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How to Set up your Google+ Account
First, you need a Google account!

Once you’ve registered with Google, you can sign in on the Google+ page.

1. Link your Profile to your Google Account

One of the first things to do it to ensure that your Google+ profile is linked to your Google account as it will then stopyou having to log in and out of the other tools like gmail and YouTube and you will (read more)

Things to Think About Before Using Email Marketing

Our email expert is Peter Davey from Client Mailer and we were there to watch how he takes clients through what they need to think about before they start an email campaign.

The first thing was that businesses need to think about where they are currently in their use of email.

They were asked to define their business in terms of offering, market, audience and the main reason people would buy from them. Over the period of an hour and a half Peter took them through a strategy session on email marketing that quickly got them to define their email marketing needs, sharpen objectives and determine what, exactly, email marketing could do for their business.

For some it was to (read more)

Using Email Marketing with Social Media Marketing for Extra Leads

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What Should You Do with All That Data from Social Media Marketing?
People often ask how you use social media marketing to make money and our standard answer is:

1. Increase online visibility

2. Develop an audience/community

3. Harness the power of that audience/community

4. Keep in constant communication with them through social media, email and other tools.

By now you all understand that you need to have an online presence to increase your business visibility.

You’ll spend a while on your social media tools (read more)

Why and How to Use Pay Per Click Advertising

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Why Use Pay Per Click Advertising?

Pay Per Click advertising is a great way to enhance seo results and track links to indicate ROI.

What is Pay Per Click?

Pay Per Click is a method of advertising whereby you can insert text adverts on search engine pages. You see Pay Per Click (PPC) adverts every time you search for a keyword or string of tags on your search engine page. They pop

Learning How to Apply Social Media Marketing to Sales

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There are a lot of workshops, seminars and speeches happening that tell you what social media is all about and how to set it all up and start using it.

What you’re not being told is how to harness all that marketing ‘power’ to turn it into money.

We are running a monthly One Day Workshop on exactly this. It’ great that you have all the tools set up and that you are posting daily and driving traffic to your website or blog but just stop for a minute and ask yourself if you’re really making any new business out of these activities that are measurable.

The answer is probably that you have noticed an increase in (read more)

How Do You Manage Your Social Media Fees To Clients?

Are you in Social Media Marketing? Do you offer social media management or training? Do your clients get ‘confused’ about paying you to create social media activity and paying you for social media consultancy? I’ve been noticing that clients often don’t distinguish between what is consultancy work in social media marketing and what is just [...]

How to Determine your ROI using Social Media in Marketing for 2012

“ROI on Social Media? What bloody ROI?” It’s only the first week of January 2012 and already I’m hearing the same refrain as 2011! “How do we calculate the ROI on social media in marketing?” When you begin using social media in your marketing strategy or as a stand alone campaign, it is hard to [...]

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