• RSS Ezine Article Feed from Jane van Velsen

    • How to Write Relevant and Re-Usable Blog Content and Make it Work Online
      Imagine you've written 5 - 10 posts on your niche market. What would you like to see happen to them? If I were you I'd like my posts turned into articles and or press releases and I'd like to see them used by other publishers online so that my message gets carried further online and all that effort I put into the original blog posts is maximis […]
    • Questions For Your Blog Manager
      I'm struggling. Help me understand what I'm seeing. I keep reading bloggers blogs in the hope that I'll find someone who is able to blog for my clients but I'm fast realising that whilst people can write, they don't know enough about blogging to understand how it works in the overall online strategy.
    • The Lightest Road Bike in the World
      All serious cyclists talk about the weight of their bikes as though a bicycle that is not as light as possible is totally suspicious and shouldn't ever be considered. The Falcon light weight, hybrid bike weighs in at a more than acceptable 9.9kg and offers the rider a more compact bike with the same gear ratio as a bike with 700cc wheels. It also has a […]
    • Taking the Strain Out of Cycling With Electric Bikes
      We all know that cycling is a great way to stay fit but those initial few weeks of getting back into cycling and other sports activities can be daunting. Electric bikes are a great alternative to traditional bikes, providing just enough assistance to get you up that hill or keep the sweat at bay as you commute each morning.
    • Ten Good Reasons to Get on Your Bike This Summer
      We all know cycling is good for us but that still doesn't give us anywhere near enough of an incentive to go out, identify and buy the bicycle that would be best suited to our travelling, fun, fitness and transport needs. Here are ten top reasons to encourage you to get on your bike this Summer.
    • How Does Social Media Aggregation Change Your Marketing Game?
      When I present to an audience interested in using Social Media as part of their marketing strategy I see realisation dawn on their faces about half way through the presentation. That's at the part where I talk about the variety of strategies that can be adopted by businesses that don't include Facebook! People have definite opinions about social me […]
    • Recumbent Bicycles Offer Comfort and Speed For All Cyclists
      Recumbent bicycles offer the cyclist a supported and comfortable ride as well as speed, aerodynamics and a wide variety of configurations. Recumbent bikes have been around longer than you think with the first models being patented around 1900.
    • Lighter Cycling With the Urban Lite Range of Bicycles
      The new Urban Lite Range of folding bicycles offers the commuter a performance bike that folds in 15 seconds and weighs in at a welcome 9.5kgs! Every commuting cyclist...
    • Combine Performance and Portability With a Folding Mountain Bike
      Off road, rough terrain is what mountain biking is all about. It's a sport that demands durability and performance from your bike and your body. Whether you're trail riding, free riding, street riding or just going cross country you need a mountain bike that will withstand the ride.
    • How Would Social Media Help My Business Grow?
      This is a question many small to medium sized business owners ask and I thoroughly understand considering all the money and time spent on marketing and advertising techniques that don't always yield as effectively as you'd thought. Whilst using social media applications can certainly increase your businesses overall visibility, it isn't a quic […]
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Twitter users who just don’t blog

Almost all bloggers use Twitter, but many Twitter users just do not blog.

Twitter is really easy to use and set up and that’s why it’s so popular. You can put links in and you only have to write 140 characters of copy. All that notwithstanding, blogs remain the strongest way to share ideas and have a relevant, ongoing dialogue globally. Sure, blogging is harder and takes a bit longer but it’s definitely more rewarding.

Relevancy of Twitter Content is still King

Take a look at these Twitter stats compiled by Jeff Bullard recently from his poll. It shows quite clearly that what matters to most to ‘tweeter’s value and quality of content. The other stats all fall into line behind that. Read more….

Retailers use coupons on Twitter to drive sales

You can experiment with coupons on Twitter as way of increasing customer engagement, and sales. Companies are now tweeting Twitter-exclusive coupons for customers to print out and redeem at their favorite tasti location. They create specific codes for each coupon that are entered into the point of sale cash registers at retail chain locations to enable the tracking of coupon conversions and the resulting sales.

50 Great Twitter Tips

50 superb Twitter tips courtesy of Chris Brogan

What really happens to all those Tweeters?

I love this graphic image of what really happens to all those who log onto Twitter after a couple of weeks. It’s all about knowing how to use Twitter properly and not posting irrelevant tweets!

The do’s and don’ts of community building on Twitter

These tips are applicable for the B2C community and even individuals simply looking to create their own personal brand. Before getting started it is important to define ‘community’, which can be described as by Jeremy Victor of Make Good Media, as ‘a like minded group of people that share common interests, feelings, situations and experiences.”

Twitter provides an excellent channel for marketers as it is a ‘real-time’ information network powered by peple from around the world who are interested in discovery and communication.

For all the Twitter users – are you a Mensch?

I thought this graphic image of twitter users was perfect. It defines us as twitter users according to our Twitter capability and I’d really like to believe I’m a mensch but I could be deceiving myself! Where do you fit in and why?