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Social Media Ideas for Restaurants, Coffee Shops and Cafe’s

January 10, 2012 By Jane van Velsen - The Right Writer

We’ve worked a lot with Restaurants and Coffee Shops applying social media to their overall marketing efforts and had some great results.

We want to share a few of the things we’ve learned about social media use in this genre.

1. You need to be active
Consumers are using the internet more and more to find places to go to eat, socialise, host parties, hold a meeting and even just to have quiet time for themselves and their laptop to commune!

If you’re not online, you’ll miss out on all those people who are visiting your area and need such a place. Sure you’ll get a good local following but what happens when times are tough and you need to attract more and more outsiders or just keep that word of mouth spreading in your locality?

The hospitality industry (read more)

Should you or should you not handle other companies social media marketing?

August 24, 2011 By Jane van Velsen - The Right Writer

I have often been questioned about handling social media marketing for clients.

It seems not everyone thinks that social media marketing agencies have value. The argument is that everyone should be handling their own social media tools and some even go so far as to say that a Twitter account or a Facebook page should only be handled by it’s owner.

I belong to a business group online that had a vehement argument about this topic recently where one social media expert ‘attacked’ another over this issue. Social Media Expert A purported that each social media tool should be handled by it’s owner and that social media expert B was decrying the whole purpose behind social media tools i.e. to be personally social. It made for a (read more)

Filed Under: Advertising and marketing, business and social media, Facebook, Facebook Business Pages, Social Media Marketing Tagged With: Facebook, social media marketing, social media marketing management, twitter

Cutting through the misconceptions about Twitter

June 6, 2011 By Jane van Velsen - The Right Writer

I’m repeatedly asked by prospective clients why on earth would anyone want to use Twitter?

They expound for ages about the silly tweets, the inane conversations that are happening online and the dangers of using such a tool. The truth is Twitter is a fantastic way to start to grow your business or community following.

Whenever I have something new to say for a client or for myself, I first tweet it. Why? Because it’s the most perfect way to get a quick simple message out to the world. The trick is, making sure that you tweet things that are wholly relevant to the audience you are building i.e. it’s no good tweeting all about personal (read more)

Filed Under: Advertising and marketing, business and social media, Social Media, Training, Twitter Tagged With: how to use Twitter, Jane van Velsen, social media, training on twitter, twitter

Multiple Twitter Streams for business to business use

February 18, 2011 By Jane van Velsen - The Right Writer

There’s a constant debate about Twitter streams and how many you should have and what they should be used for. Most people view Twitter as a personal mode of communication for their own engagement on a social level but these days Twitter has emerged as a very powerful marketing tool that can be used to research niches and (read more)

Filed Under: Advertising and marketing, business and social media, Social Media, Twitter Tagged With: B2B, Business, Jane van Velsen, Marketing, social media, twitter

The do and don’t list of Tweeting!

January 31, 2011 By Jane van Velsen - The Right Writer

Trying to understand Twitter? Here is a do’s and don’t list for social and business users that may come in handy.

Filed Under: Advertising and marketing, business and social media, Social media strategy, Training, Twitter Tagged With: Marketing, social media, Tweets, twitter, Using Twitter

Give me back my time. I need to breathe!

January 21, 2011 By Jane van Velsen - The Right Writer

I’ve had this totally frantic week. You know, the one where you’re stuffing your face with a sandwich at the draining board because you’ve got no time to pack the shopping away before your next meeting at the coffee shop with Wifi and the only reason you’re having that meeting is because the silly client didn’t insist that all their staff had to be (read more)

Filed Under: Advertising and marketing, Blogs and blogging, business and social media, Email Marketing, Facebook, LinkedIn, mobile social media, Social Media, Social networking, Twitter Tagged With: Facebook, privacy, social media, twitter

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